Who We Are

RTM Partners is not a traditional consulting firm — it is a strategic alliance of senior professionals from across the European vape, NGP and nicotine industry.

Built on years of hands-on experience, we are a connected network of experts from key markets including the UK, Germany, Italy, Poland, Spain and Greece, as well as other European markets structured into regional clusters. Many of our partners have actively shaped and developed these markets from the ground up.

We combine deep market knowledge, real relationships and execution capability to deliver practical route-to-market solutions, distribution development and commercial growth across Europe.

Our team brings decades of hands-on experience in nicotine, vape and NGP categories. Within our network are former senior leaders responsible for entire markets and commercial operations at leading global companies such as Philip Morris International, British American Tobacco and Japan Tobacco International. These are professionals who have not only driven the success of traditional tobacco brands, but also played a direct role in the introduction and commercialization of next-generation products such as IQOS and heated tobacco across different distribution models.

We also bring deep expertise in the vape sector, having supported the market entry and growth of major global brands including Elfbar and Lost Mary. Our strength lies in combining this industry evolution perspective with practical execution capabilities.

Across our network, we cover every layer of commercialization — from market structure, distributor and retail relationships (both modern and traditional trade), to pricing strategy, trade marketing, sell-in and sell-out programs, and point-of-sale execution. Our experts include commercial leaders, trade marketing specialists, consumer marketers and legal professionals who understand both the market dynamics and regulatory landscape.

We support not only strategy, but real execution — including TPD registration, packaging compliance, regulatory navigation and risk-aware product development. Everything we do is built on deep market knowledge, long-term relationships and a practical understanding of how the industry operates in reality.